A lot of companies can’t tell if their digital marketing works or not.
If I ask you if you are satisfied with your digital marketing, a large part of this article’s readers will have a very hard time answering this question.
The way to avoid this situation is to prepare a digital marketing plan that sets digital marketing goals & objectives and creates certainty about what is going to happen and when.
Without clear objectives and KPIs, it is very difficult to keep track of any digital marketing activity.
If I were looking for a digital marketing agency, the first thing I would ask is if they provide a digital marketing plan, set clear goals, etc.
In previous companies I worked for (as a service receiver), I often heard “we know how to bring results and that’s what matters …” etc. – from my experience this attitude does not really work, to say the least, and makes it difficult to align expectations.
A good model for setting digital marketing objectives is the SMART model.
From my experience, “smart” objectives make it much easier to get the job done.
During the process of setting the marketing goals and marketing strategy, and after setting the actual objectives for the digital marketing activity, if we take a step back and somehow ask: “Do we really need this objective?”, Apparently, something went wrong along the way.
The following points (SMART model) helps us to avoid these situations, to set clear goals and objectives, and align expectations:
*Each objective should meet all five points.
To sum up, “SMART” objectives are important components that kind of sum up any digital marketing plan.
It is worth investing the time and thought to formulate it well, sometimes it can greatly promote a project’s success.