SEO (Search Engine Optimization) is one of the most profitable marketing channels and offers to enjoy exposure and traffic your website around relevant searches, free of charge.
It is important to say, getting to Google’s search results around the keywords that are important to you is not a simple task. It requires a lot of investment and creativity, but very rewarding. SEO is a marketing channel with an extremely high return on investment (ROI).
SEO is a marketing channel that aims to increase the quality and quantity of traffic to your website through organic results in Google search engine.
The definition of traffic from organic results is any traffic that comes from Google search results that are not paid.
The emphasis here is on both quantity and quality. If you multiply by 10 the number of visitors to your site through SEO but this is irrelevant traffic, then you have not done much. If the incoming traffic is a quality one, then the more the better.
We offer a wide range of SEO services:
In order to get on the first page of Google search results you need to persevere in the following:
Keyword research is the first step in planning SEO activity. The keywords chosen will guide the activity and should align with the marketing goals and objectives you have set.
For example, if you set a goal of creating ads in a particular market around a professional topic for your company, you will probably promote keywords from that specific area. This way you will focus your marketing efforts and be more effective in all your activities.
It is very important that the website architecture will be SEO-friendly. There is room for a long article around this topic but by and large, it is important to have a focus around certain keywords in the content that you want to promote with no more than 3 levels in a site hierarchy.
It is important to have full compatibility with mobile, blog, fast loading of the site, use of correct titles and descriptions, correct image tagging (Alts), technical inspection of the site (Website Audit), and more.
Content is king. This is not a cliché, certainly not when talking about SEO. Eventually, Google will present your website at the search results if it answers what the users are looking for.
It is very important to try to “get into the mind” of the users and think about what information they would like to receive if they searched for the keyword you want to promote.
Here it is very worthwhile to examine the existing results on the first page of Google. It gives an excellent indication of what information the users are looking for.
Ultimately, Google’s algorithm examines your website’s user experience, and relevancy and a huge part of it is your content.
One of the most significant metrics with which Google examines relevance and authority is the number of backlinks to your site. Google sees a link to your site as a kind of “recommendation from a friend”.
There are many ways to create backlinks – another topic worth writing about. In short, it is worthwhile to aim at creating content that people will want to share and direct too, of course in addition to regular SEO activities.
A question that keeps repeating itself. The answer in a nutshell – it depends.
So, it depends on what?
On your marketing goals, the degree of your ability to wait, your business type, and more.
Assuming you see digital marketing as a significant growth engine of your business and you have the resources, you unequivocally need to invest in both.
In the long run, SEO has a higher return on investment while paid promotion brings fast results. It is also important to know that any results from SEO are usually seen within a period of half a year to a year.
The quality of the leads and referrals that are received because of SEO is often significantly better since these are users who usually invest more in the learning process around your product/service and therefore have a more serious buying intent.
Reputation management also works like wonder with SEO since you are perceived as a leader in your industry when you appear in Google search results. This is an expression of trust from the search giant that many appreciate. Of course, good search visibility also improves brand value, awareness, and customer preference.