Before talking about marketing consulting, let’s talk a little about digital marketing.
Digital marketing is a fascinating field that evolves very quickly.
The number of innovations, tools, and options is constantly increasing, and with them the opportunities online.
However, many times there is no distinction in “digital marketing” between the “marketing” to the “digital” part.
The “digital” part includes mainly the fields of SEO, SEM, SMM, etc, and before it, there is and should be “marketing”.
There is no one definition that everyone will agree on, one of them is “Providing value while making a profit”.
In the end, a business that creates true value with its product/service will probably succeed in the long run.
To better understand the value we provide, we can use Wh Questions:
All these questions are part of an internal analysis of the company.
They create clarity about why we wake up in the morning and ideally underlie every activity.
Things start to get complicated when we start to realize that we are not on a lonely island, and there are a market and competition that we need to be compatible with.
Therefore, the first marketing question that is usually important to answering is whether it is possible to create differentiation and generate revenue/ if there is a match between your value/product/service to the market you want to operate in.
If this is an innovative product that meets a need that has yet to be addressed (rare) then you have probably played it.
If the way the product/service meets the need is the innovation, then it is important to have some added value in comparison to the alternatives.
By the way, it is not at all obvious that there is a clear value proposition (according to the questions above).
Many times, startups and/or B2B companies develop something cool because the technology is cool and the entrepreneurs are engineers.
There is no clear definition of the value and how the technology is going to be applied in the market or how they are going to make money.
According to all these marketing consulting usually comes to answer 2 general questions:
The beauty about these 2 questions is that the clearer and more correct the picture about the first question, the easier it will be to answer the second. This is exactly where the “marketing” part connects to the “digital” part.
Therefore, marketing consulting should create a clear picture of the value we give and what marketing problems we face, in relation to the market and competition.
Once we understand the starting point and determine where we want to go, we can start thinking about goals and objectives, marketing strategy, and marketing plan.
The main marketing consulting services we offer:
A recommended model for setting digital marketing objectives.
10 actionable digital campaign management tips.
What sections should be in a digital marketing plan.
About website specification process and things to consider.