Ongoing Campaign Management for “Israel Gives” in Israel and abroad to increase brand awareness and the number of active users (User Acquisition).
2 Main Goals
2 Secondary Goals
A digital marketing strategy that consists of the following:
"I am happy to work with Pitango Digital on Google Ads Campaign Management. Professional, courteous, ready for challenges and initiates improvements to optimize campaigns.
There has indeed been an improvement in several parameters in our activity in Google ads. Omri has a broad vision and we always think about the connection between the various marketing channels to bring optimal results. I highly recommend."
Advertising and optimization on Google search and display networks. Setting up a measurement system (conversions and events) and remarketing capabilities using Google Tag Manager and Google Analytics.
The campaign generated hundreds of conversions and new users with high & sustainable ROI over a period of months.
Advertising efficiency throughout the campaign was good with a click-through rate (CTR) of 10.6% and with a high conversion rate of 8.38%.