Email Marketing is one of the most effective marketing channels with extremely High ROI as you don’t have advertising costs except your monthly payment for the email marketing software you use, and you approach high-quality contacts as they already know about your product or service.
However, you still need to know how to manage your email marketing activity and structure it the right way.
It is important to segment your contacts to match the messages with the relevant groups. For example, segmenting by existing clients and potential clients. Therefore, building a wide database and updating it on the run is important.
Like in any relationship, reciprocity is important in digital marketing as well. A potential customer will be willing to give his private information to sign up for updates if he will see information that might be valuable for him. Therefore, it is common to offer quality content like an article or a guide, so that potential clients will hand over their information in exchange – which will grow your potential client base.
You can create a sequence of scheduled emails that are designed to increase the awareness and interest of clients who signed up to your mailing list, on their way to becoming paying customers. You can use bits of content that you already made to provide added value to a client and to earn his loyalty. Click to read more on marketing automation.
To get your clients to read your emails, they need to open them first. The subject line is the first interaction with the promotional content and therefore it is important to put an effort into making them interesting, calling for action, taking the attention of the clients, and making clear that there is value in opening that mail.
Define your marketing objective for each mail that you send. What action do you want your client to make after reading the mail, what does he need to know or to understand. By that you will be able to formulate the mail in a better and more focused way, it will be clearer for your clients and push your business forward.